Our recent installation at Diageo’s London HQ will help you answer exactly that.

The installation provides an interactive and immersive experience to help customers discover their perfect whisky. Using Diageo’s AI technology, take their ‘What’s Your Whisky?’ quiz to select a personalised choice of premium whisky, based off the results on your taste profile.

So, whether it is a smoky, fruity, spicy or sweet tasting profile, visit the display for yourself at The Bar at Home in Soho, London to discover your favourite flavour of whisky!